IB-001

Influence | Act | Build

IB-001 - Influence | Act | Build

[Dozens of large batteries inside 33 Thomas Street provide a backup source of power in the event of an emergency © Stanley Greenberg]

“We are not defined by the technologies that we create, but by the process in which we create them." - Clarence “Kelly” Johnson

Intel of Note

[Strategic Influence: Applying the Principles of Unconventional Warfare in Peace]

Be near to the hearts of those who would work with you and inside the minds of those who would work against you.

Strategic Influence is an ideal intro to the concept of applying war techniques in more civilian operations. Using tactics from entities laden with bureaucracy without the bureaucracy is extremely agile & efficient. (See [Skunk Works])

Strategic Influence is referred to as the modern interpretation of the "hearts and minds” concept and has adapted it for modern-day use:

• The influence that you have is often more useful and will yield better results than using outright control.

• When dealing with others show empathy and support to those who wish to align themselves with you and psychologically out-maneuver those who seek to undermine and destroy you or your allies.

[4 Steps to Making Ideas Actionable]

1. Fail

   • "Failure is the opportunity to begin again more intelligently" - Henry Ford

2. Refine

   • Learn from your mistakes.

   • Quality feedback is vital to the success of this step

3. Plan

   • “If you fail to plan, you are planning to fail.” - Benjamin Franklin

4. Execute

   • Having the best plan in the world means nothing if you don't execute that plan and get things done.

[Build A Personal Monopoly]

• Engineer trends instead of following them.

• Develop a set of useful & unorthodox set of skills

• Be an iconoclast

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